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50 TIPS
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Hot Tip
#51
Hot Tip
#52
Hot Tip
#53
Hot Tip
#54
Hot Tip
#55
Hot Tip
#56
Hot Tip
#57
Hot Tip
#58
Hot Tip
#59
Hot Tip
#60
A letter I wrote
for my business got only four sales but one that cost me £300 written
by an outside professional got me 60 sales - and I teach this stuff !!!
I cannot always see things from my customers point of view but an outsider
often can.
Four times more
people respond if you have a hand written PS at the bottom of a letter.
Power your sales
presentation/adverts/letters Etc. by WIFT not by WIFM WIFT stands for
What 's In it For Them WIFM What's In it For Me.
Do not name
the business after yourself. This is just an ego trip - mainly men . Name
the business after what you do. E.g. If you're a window cleaner name it
Windows 95 (just joking)or a plumber, Masterplumb or similar. This helps
with your merchandising but it serves two other purposes. It helps separate
you from the business and it gives you a negotiating advantage with your
suppliers when they don't know you're the boss.
Become an entrepreneur.
Entrepreneurs work ON the business not IN the business . Entrepreneurs
don't "do work" they build businesses.
Most business
people are too busy doing work to earn any serious money. Stop doing work
and start building a business.
A mature business
is one that works when the owner doesn't have to. They have an organisation
chart and operating manuals so each employee gives consistent results.
A Franchise
is a bullet proof small business. Build your own prototype Franchise by
working ON the business not IN the business.
Keep your business
legal. If you have to do something illegal to make money you are NOT running
your business right!
In the last
recession the Tax man and VAT man closed more businesses than all the
banks put together. Their punitive penalties are more than anyone can
pay back so don't owe these guys.
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